Create a premium toolkit of global campaign assets that celebrated Travis Mathew’s modern golf lifestyle and Guinness’ rich heritage. The creative concept centred around The 1,759 Yard Hole, a nod to Guinness’ founding year, the total number of pairs produced and provided a storytelling platform.
We brought The 1,759 Yard Hole to life at Askernish Golf Club in Scotland’s Outer Hebrides, an Old Tom Morris course that perfectly captured the campaign’s spirit.
The global launch film and supportingimagery was shot across three iconic locations: the Harbour Bar near RoyalPortrush, Castlerock Golf Club and the Guinness Storehouse in Dublin. Thesesettings showcased the partnership’s blend of tradition and style. To amplifyreach, we developed a comprehensive PR toolkit including press release, herofilm and visual assets. Forty pairs of the product were seeded to talent andcontent creators with a genuine interest in golf, alongside targeted outreachthrough the Guinness ambassador network.
The shoes sold out in under 24 hours. The campaign generated 129 pieces of coverage across online and social, with a total reach of 207 million, spanning golf, lifestyle and sports media.
Highlights included a feature on the Sky Sports Golf Podcast, where host, Jamie Weir, showed the shoes at The Open to Nick Faldo and Keegan Bradley. The seeding strategy drove authentic influencer content, while the hero film and imagery strengthened both brands premium positioning.
