Launching the Premier League Collection
tOPPS
Launch the new Topps Premier League card collection and create as much media and influencer hype as possible.
We secured national and social-first interviews for the A* talent in attendance, ensuring clear Topps/Fanatics Collectibles branding and key messaging were visible across all content.
We invited influencers from across the card-collecting and footballing world to the event, offering them the chance to see some of the Premier League's greats and the Premier League trophy first-hand. We invited a sports newswire to interview key talent, which ensured Topps Premier League articles were syndicated to 850 news outlets.
Coverage across GOAL, Metro, talkSPORT, Mirror, Daily Star, ESPN, Sky Sports and many more. We secured 80 pieces of media coverage and 120 pieces of creator coverage. Through a headline event, we announced to the masses that Topps is back as the Premier League's official licensee partner.
