Marking 100 Days Until the Rugby League Ashes
Rugby League
To mark 100 days out from the returning Rugby League Ashes Series between England and Australia, we were tasked with creating media noise and increasing Rugby League visibility to a targeted London audience. The end goal was to also increase ticket sales for the Wembley fixture.
Knowing how passionate English and Australians in South West London are about Rugby, we arranged a Rugby League Ashes trophy tour from Clapham Common to Wembley Stadium, where the first Ashes match will be played.
We had access to two current England players, former England player Martin Offiah and comedian Adam Hills. Through the access we had to this talent pool, we secured a number of national interviews and even had journalists on the bus tour with the players.
28 pieces of national coverage in the likes of City AM, The Sun, Time Out, Sky Sports News, BBC Sport and Daily Mirror. Ticket sales also smashed the intended target.
