Twice As Nice: MatchFit shortlisted not once, but twice in this year's UK Sponsorship Awards 2026

It's been an exciting start to the week in the MatchFit locker room as it was announced that we have been shortlisted for two categories at the UK Sponsorship Awards 2026.

🌟 Best Use of PR
🌟 Agency of the Year

A massive shoutout to the Topps team for being recognised for their Match Attax stunt with Cole Palmer. A campaign they conceived, created, and executed which literally stopped fans in their tracks outside Stamford Bridge and went viral across social and media. It was good enough for Cole Palmer to share on his own channels, so it feels only right!

On top of that, the whole team’s incredible work has earned us a shortlist for Agency of the Year. Being recognised alongside some incredible competitors is a real honour and a moment we’re proud to share together.