Three is the Magic Number!

Another massive moment for MatchFit this week (the good news just keeps coming!) as we’ve been named finalists in three, yes THREE categories at the Football Business Awards 2026! 🎉

This recognition means the world to us and to the world-class brands we have the privilege of working with across the game.

Our nominations are for:

🏆 Agency of the Year – recognising MatchFit as one of the leading communications agencies in football
🧊 Best Brand Activation Involving Football – celebrating our viral 'Ice Cold' Palmer campaign with Topps
⚽ Women’s Football Business Award – acknowledging our impact and ongoing work in driving the growth of women’s football

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