Spotlight Sports Group Appoints MatchFit to Support Racing Post's 40th Birthday Celebrations

MatchFit has been appointed as the sole UK communications agency by Spotlight Sports Group (SSG), a global media and technology company setting the standard for customer-driven experiences across racing and sports betting.

With a portfolio of brands that includes Racing Post, Pickswise, myracing and Free Super Tips, MatchFit will support Spotlight Sports Group’s 2026 audience growth ambitions.

MatchFit’s first activity with the Spotlight Sports Group team was part of a coordinated effort to celebrate Racing Post’s 40th anniversary, a milestone that provides a unique opportunity to showcase the brand’s heritage and continued innovation across the racing and sports betting landscape. 

The wider scope involves raising awareness, building credibility, and amplifying the understanding of Spotlight Sports Group’s B2B proposition amongst current and prospective global partners and stakeholders, delivered through an integrated PR strategy. In addition, MatchFit is providing campaign and consultancy support aligned to Spotlight Sports Group’s consumer business. 

Spotlight Sports Group joins MatchFit South’s expanding client portfolio which already includes Topps, Manchester City, LALIGA, MatchWornShirt, The FA and Powerleague, drawing on the team’s proven expertise in sports, media, and communications to deliver audience-first campaigns that drive demonstrable impact.

Speaking on the decision to appoint MatchFit, Alex Cottee, Head of B2B Marketing and Communications at Spotlight Sports Group, said: “From the outset, MatchFit demonstrated a proven track record and ability to think beyond traditional media spaces with their impressive audience-first approach to creative storytelling. They showcased a clear understanding of our objectives and the importance of being able to demonstrate impact against our 2026 ambitions. 

“With every working relationship it’s incredibly important to ensure that the team in place feels like a genuine extension to your own, and the collaboration and energy that MatchFit brought to the table was abundantly clear. We’re incredibly excited to see what we can achieve together this year.”

Donald Parish, Co-Founder of MatchFit, added: “2026 is an exciting growth year for Spotlight Sports Group, and we’re grateful to be on the journey with them, supporting their ambitious plans and celebrating some major milestones as their trusted agency partner. 

“It’s been a great start to the year for MatchFit, and this only looks set to continue over the next few months, with more great news and exciting prospects on the horizon.”