Sports Business Awards 2026 - Shortlisting Announcement!

Just the four shortlists at the Sports Business Awards 2026 to look forward to... yes, FOUR!

The Sports Business Awards 2026 shortlists are in, and we're unbelievably proud that MatchFit has been nominated for the following:

🏆 Best Supporter of Women's Sport

🏆 Sports Agency of the Year

And there's more! The LiveScore team has picked up two further shortlists for their Black Dog campaign, delivered alongside Sunderland AFC during Mental Health Awareness Week. The initiative temporarily replaced the club's iconic Black Cat logo with a black dog - a well-known metaphor for depression - to spark open conversations about mental health and suicide prevention in the North East.

🏆 Best Brand Activation in Sport – National/Regional

🏆 Best Fan Engagement Programme

Roll on the ceremony in November!