Football Culture and an Ice Cold Pint? The Perfect Weekend with Asahi Super Dry

Ahead of Sunday's season-defining clash, between Manchester City and Arsenal, Asahi Super Dry brought two very special events to both Manchester and London over the weekend, as part of its Unique Experiences.

Hosting a two-day pop-up at The New Cross in Manchester and a packed-out pub watchalong at The Vine in Kentish Town on Sunday, Asahi Super Dry brought fans together across both cities to celebrate football culture and matchday expression.

From immersive installations to a standout jersey customisation station with artist Navinder Nangla, both venues became high-energy hubs for supporters ahead of THE most talked-about fixture of the season.

MatchFit supported across pre-event promotion and on-the-day delivery, facilitating interviews and helping capture the atmosphere as it unfolded, with a host of content creators and fans.

Football and a Ice Cold Pint? PERFECT!