Double Shortlist At The PRCA UK Awards 2026!

MatchFit
October 5, 2026
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1
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DOUBLE shortlist at the @PRCA UK Awards 2026! πŸ†πŸ†

πŸ’š Specialist Agency of the Year
πŸ“ˆ Best Use of Planning, Measurement & Evaluation – The ECB '53'

As the PR agency that speaks the language of sport, being named among the UK's top specialist agencies is a real honour. It’s a testament to our team's energy, expertise and love of sport, and to the clients who trust us with the stories that matter most to them.

For The ECB ’53’, the brief revolved around showing women, especially those from ethnically diverse backgrounds, that cricket IS a game for people like them. To mark 53 years since the first Women's World Cup, we honoured 53 women shaping the game with 53 purple seats at Edgbaston during the ICC Women's T20 World Cup.

Before a single seat turned purple, we'd set attitudinal, behavioural and business KPIs, then tracked perception throughout the duration of the camapign. An enormous thanks to the excellent ECB team and the incredible 53 women who made it happen.

See you at the Royal Lancaster London on 17 November πŸ₯‚