Collecting, It's An Art

Earlier this month, we helped transform Shoreditch into a celebration of football collecting culture with Topps.

To launch the new 2025/26 Topps Chrome UCC collection, we created Topps Chrome Gallery: The Art of Card Collecting - an immersive exhibition at Protein Studios featuring 14 large-scale installations inspired by the stories, rarity and creativity behind the hobby.

Arsenal legend Robert Pires officially opened the gallery alongside Myles Lewis-Skelly, with creators, collectors and football culture voices coming together to experience Chrome in a completely new way.

From a rookie bedroom installation and anime-inspired player artwork, to ultra-rare 1/1 cards and live box-breaking experiences, the goal was simple: reframe trading cards as cultural objects, not just products.

Mission accomplished!