BCOMS Return to MatchFit HQ for their Third Masterclass

Last week 15 aspiring sports media professionals took on a fictional client brief from first read to final pitch, at our third masterclass with BCOMS.

After January's kick-off and April's deep dive into how stories travel across channels, this session went back to where every great campaign starts: the brief. Attendees learned what it takes to understand, interrogate and respond to an integrated communications brief, before pitching their ideas back to the MatchFit team.

The ideas were bold, the presentations confident and there was so much great energy in the room.

BCOMS champions diversity in the UK sports media, creating real opportunities for young people from diverse backgrounds to break into the industry. Three workshops in, we're proud to play a small part in throwing down the ladder for the next generation.

We can’t wait for the next one!