Consumer

Telling the Story of MatchWornShirt

MatchWornShirt

Close-up of a signed Manchester City shirt with a poppy and the line "The fabric of the game"

Brief.

Expand the UK presence of MatchWornShirt - a global sports-memorabilia platform - by increasing brand awareness via traditional press office tactics, influencer gifting and press trips to their amazing three-story HQ in Amsterdam!

Chelsea home shirts hanging in the dressing room, including N.Jackson 15 and Caicedo 25

Approach.

To achieve this, the team built a UK-focused press office and storytelling framework, highlighting MatchWornShirt’s innovation in the match-worn memorabilia market.

Media outreach has spanned both mainstream and specialist outlets - including Forbes, The Guardian, BBC, FourFourTwo, and SPORTbible - showcasing how match-worn shirts get from the changing room to sports fans around the world and the fascinating business model behind this.

Tablet mock-ups of the MatchWornShirt website showing a Chelsea vs Juventus shirt auction

Footballer taking a kick on a floodlit pitch at night

Impact.

Our always-on press office has delivered wide-ranging media coverage that's positioned the brand as the go-to destination for authentic items - whether you're a football, rugby, cycling or basketball fan! This momentum has helped transform the MatchWornShirt platform into a mainstream fan experience, turning the emotional connection between player and supporter into a tangible, ownable moment.

Presentation box holding a signed Stoiximan-sponsored football shirt and certificate on a wooden table