Telling the Story of MatchWornShirt
MatchWornShirt
Expand the UK presence of MatchWornShirt - a global sports-memorabilia platform - by increasing brand awareness via traditional press office tactics, influencer gifting and press trips to their amazing three-story HQ in Amsterdam!
To achieve this, the team built a UK-focused press office and storytelling framework, highlighting MatchWornShirt’s innovation in the match-worn memorabilia market.
Media outreach has spanned both mainstream and specialist outlets - including Forbes, The Guardian, BBC, FourFourTwo, and SPORTbible - showcasing how match-worn shirts get from the changing room to sports fans around the world and the fascinating business model behind this.
Our always-on press office has delivered wide-ranging media coverage that's positioned the brand as the go-to destination for authentic items - whether you're a football, rugby, cycling or basketball fan! This momentum has helped transform the MatchWornShirt platform into a mainstream fan experience, turning the emotional connection between player and supporter into a tangible, ownable moment.
