Profiling the Stars of Manchester City
Manchester City
Strategically leverage non-endemic media to position Manchester City’s men’s and women’s players, showcasing their personalities beyond the pitch and strengthening the Club’s cultural relevance.
We developed a targeted media strategy placing key Manchester City talent in typically 'non-sporting', publications to drive new audience engagement. Each placement was designed to align player profiles with editorial themes - fashion, identity, mindset, and modern sport culture.
The campaign delivered significant cut-through with millions of cross-platform impressions, positioning Manchester City as one of the most progressive and culturally engaged clubs in world football. From a player perspective, readers got an unmatched understanding of the creative, thoughtful, and multidimensional individuals and their lives beyond the pitch.
