Mainoo's Match Attax Surprise
Topps
Launch the new season's Match Attax trading card collection, targeting younger football-obsessed collectors.
We brought three unsuspecting young, Man United-supporting collectors together with two of our target audience's heroes: Man United star Kobbie Mainoo and YouTuber Billy Wingrove. We set up a surprise meeting in a typical trading card purchase environment - the humble local newsagents - and captured the shock moment on camera as Kobbie appeared unannounced to dish out Match Attax cards… including hand-signed Mainoo cards!
The short film was published across digital and social media to fanfare from football fans and collectors, with coverage in national sports media including the Daily Mail, Mirror, The Sun, TalkSport and more.
