Getting Crafty
for the Adobe
Women’s FA Cup
Adobe Women's FAC
Ahead of the Adobe Women’s FA Cup Final we were tasked with building excitement and helping drive ticket sales to achieve a sell-out crowd.
Inspired by insights linking women’s football fandom with creative culture, we unveiled the Crafty Trophy Tour, giving fans around the country the chance to express their creativity through activities such as pottery painting, personalising hair ribbons, and football freestyle tricks.
Fans also had the opportunity to take part in a collaborative women’s football art installation, writing messages of support to the players on branded hair ribbons that were tied on to a goal.
After the goal had done it’s rounds of the country from schools and studios in London and Manchester, the net made its way to Wembley where it was adorned on the walls of the tunnel for players to read as they walked out on to the pitch.
The integrated experiential, social & PR campaign involved women's football content creators, local supporter groups, grassroots teams, fans and schoolchildren as well as current and former players.
Our activation contributed to a sell-out final at Wembley, engaged fans and inspired schoolchildren. The experiential activity, school visits and influencer engagement secured an audience reach of 129 million and social audience of 2 million.
