We’re thrilled to announce that Blakely Clothing, the global men’s and women’s fashion brand, has chosen MatchFit to lead on its earned storytelling during a pivotal period of growth!
Blakely’s recent partnership with Norwich City Football Club is a certified game-changer, making Blakely one of the first fashion brands to become a front-of-shirt sponsor for a football club.
The brand was created in 2012 as a passion project by founder Gareth Newman and has enjoyed significant growth to become one of the leading athleisure brands in the UK. In the last 12 months, the business has recorded global sales worth in excess of £37m.
We’re diving headfirst into this exciting intersection of football and fashion, creating compelling activations and building a unique narrative that captures Blakely’s Norfolk roots and its ambition for the future. With the launch of a dual-branded collection and much more to come, we can’t wait to help tell Blakely’s story in bold, new ways!
The news comes at an exciting period of growth for MatchFit who - with this latest announcement - expands its existing client roster which includes: The FA, LiveScore, Manchester City, The LTA, Topps, The EFL, BLAST and The EFL.
